The underground vessels below the wine cellar at Domaine de Montrose reveal that wine has been produced on site since the 16th century. For nine generations, this historic property has belonged to the Coste family. Located in the small Langeudoc village of Tourbes, just a few miles from Pézanas and the Mediterranean Sea, Domaine de Montrose relies on the sea, sun, and wind to shape their wines and the character of the people producing them. Working in tandem with these elements, the family fervently embraces a “less is more” mantra — less power and exuberance means more elegance. At every step from vine to bottle, they aim for balance, freshness, and finesse.
Vigneron and winemaker Oliver Coste works steadfastly with him team to increase biodiversity by preserving uncultivated ecosystems such as woods and grasslands surrounding the vineyards. Additionally, they have planted more than 3,000 Mediterranean trees from 21 local species including olive, almond, oak, quince, and arbutus. Carbon neutrality has long been a goal for the Coste family. They measure and minimize their C02 emissions by financing ecological projects such as the construction of small hydroelectric dams in 2019, and the creation of wind farms in 2020. These vital projects are in addition to the work they do to maintain their HVE 3 certification — the highest level of environmental certification for French farms. HVE covers four key areas: biodiversity, plant protection strategy, management of fertilizer use, and management of water.
There are three distinctly different terroirs that make up the Domaine de Montrose property: clay-limestone which are cool and well-draining soils; the more typical Valfranchien terrasses which are pebbly and poor in nutrients; and the volcanic sector where vines are planted on the slope of an extinct volcano. The flagship wine, Rosé Mont Rose, is made from 30–50-year-old vines planted in all three of these soil types. Each parcel is vinified separately and ferments with indigenous yeast before bottling the blend in the winter and spring months. The resulting wine is pale pink and pure with aromas of citrus and red fruits that carry through to the palate. There is a vibrancy in this wine that is consistently present across the Montrose range of rosés.
In 1701, a Coste family ancestor named Joseph Alazard received the Three Lizards coat of arms. In homage to him, it adorns the Domaine de Montrose labels. According to French heraldry, a lizard symbolizes good luck. Certainly, a bit of luck has helped to ensure the endurance of this domaine through the generations, but we believe it is the Coste family’s commitment to sharing life’s pleasures with loved ones that has sustained them.