Viticultor Rubén Díaz Alonso is a proud son of Cebreros, the village at the historic heart of wine production in the Sierra de Gredos and namesake of the new DO Cebreros, where perfectly adapted old vines of Garnacha grow on granite and schist terroirs between 600m and 1250m altitude. Rubén comes from many generations of wine growers, but was working for Cebreros city hall in 1999 when he had an
awakening. Some of his family vineyards were about to be torn out, and he was involved in the bureaucratic process. He recounts feeling physical revulsion and awakening to the importance of preserving his village’s viticultural history. He started asking his father and village elders about viticulture, then studied, experimented, and started to make his own wine. He is now known as one of the great pioneers in the push for quality in Gredos. Ruben’s focus is on organic viticulture and micro-vinifications across wide-ranging terroirs. He is also a vital connector between the region’s producers and its most desirable vineyard sites – it doesn’t take more than a few minutes in conversation with aspiring and established Garnachistas in the area for Rubén’s name to come up, usually in recognition of his generosity with his encyclopedic knowledge of the region, as well as grapes and time. Rubén is hands-off in the vines, aims for minimal disruption of the soil, and he uses no additives in the cellar except for low, strategic sulfur additions. His only obsession is transferring into each glass of wine the meticulous care of the vineyards and the special features of the place.